Claire from Lulubare first contacted me in January to shoot the lookbook for her newest collection.There were about 20 outfits to be photographed, both model and product shots, and preferably all to be done in half a day.
I always love a challenge.
Okay that was a lie, it just sounded like a good thing to say. Honestly, I'm quite the slacker and much prefer being comfortable most of the time. Years ago, my squash coach often had to admonish me for being so exceptionally lazy. The only upside was that I was became pretty efficient in doing whatever I needed to do cause in the end, the lazy way is usually the fastest way! So long story short, that was the approach I took to this shoot; to get whatever I needed quickly without compromising on the results.
I won't be covering much on how I did the product shoot cause as product shoots go, it wasn't very interesting. It was pretty much pinning the outfit on a foam board and lighting it with two softboxes, one on each side. That however took up majority of the time we had so I knew I had very limited time to do the model shoot.
When shooting a lookbook, the most important thing would be consistency. The camera should be mounted on a tripod and the model must always return to the same position for every image. Make sure you set the same white balance for the shoot or you will have a nightmare on your hands later in post processing.
The main light used here is an octa as it's big enough to cover the model with soft light from head to toe. It stood a little to the side of the subject instead of being central so the outfit's textures were brought out while still being able to avoid flatness. A strobe hitting a reflector was placed on the other side to act as a fill light. Then two strip lights with grids were added at the back to act as rim lights, separating the model from the background. Oh and the enhancement of the model's cheekbones from the strip lights was a happy accident. (:
This lighting setup was able to work effectively in lighting up all the outfits and no changes in setup was needed throughout the shoot. The photos were then ran through Lightroom, all on the same adjustment settings (white balance, contrast, clarity etc), then later individually tweaked on Photoshop. Very fast and worked out well!
Anyway, you can check out the lookbook results on Lulu Bare's website here and to end this off, here's a little quirky group shot of the team. (:
*Nonsense rant* And I just caught 56 pokemons on the newest google maps update when I should be working. Oh no... I've only found one in Singapore. Japan has them everywhere, it's so unfair! There's also some at the Eiffel Tower, Taj Mahal, Golden Gate Bridge, Central Park etc etc.. Hahaha okay back to work.